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Interactive content marketing can double your engagement, increase leads and delight your customers. Interactive content isn't a fad, it speaks to human nature

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Practical best practices for avoiding response bias in your next survey or questionnaire. These are useful tips to help with more accurate data collection.

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Response bias can hurt data collection. Understand aquiesence, social desireability, demand characteristics and extreme responding to get better survey results.

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Tips for better customer surveys. Ask smart simple questions, respect your customer and get higher response rates. Know your customer and build customer trust.

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Survey tool ideas. St. Gallen university saves time and money with ZEF Survey tool. Surveying helps the school with networking, profit and event organisation.

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In order to educate voters, RÚV, The National Broadcasting Media of Iceland, used a Voting Aid tool from the Finnish survey company, ZEF.

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Engaged employees are 21% more productive than those who aren't. If you want to improve it, then you need to measure it.

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You have 3 basic options when it comes to survey anonymity: Anonymous surveys, open surveys and confidential surveys.

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How healthy is your company culture, and what can management do to improve it? There is scientific research to support the importance of happier employees.

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You can close more incremental sales by developing processes that integrate neuroscience, conversational intelligence, and DISC profiling. This makes it possible to systematically help your salespeople reduce the time it takes to prepare for a meeting and at the same time helps them focus on what is important to the person that they will meet.

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Executives continuously look for clever ways to encourage their sales reps to achieve greater results. The most common and used incentives are different bonuses.

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An interview with Dan Tyre from HubSpot about why inbound is the winning methodology in today’s business and what is inbound-sales.

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Salespeople typically set up a meeting with a customer and the next contacting occurs during the actual meeting, without any dialogue.

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Giving compliments and thanking others is great for business: to begin with, it doesn’t cost anything.

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Buying behavior has changed through digitalization. However, compared to buying processes, sales processes are changing unbearably slowly.

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In this blog post we’re giving you an insight on the modern sales process, intelligent automatic communications and a way to profile customers effectively.

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Guest blogger Jacob Simkovich shares his ideas on personalized videos.

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How to generate high quality leads through profiling and selectors.

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Brilliant written content will always stand out, but there's a big need for new ways to engage audiences. Interactive content is the next level...

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Improving your sales results starts with improving your attitude. Here are the top 5 tips that have helped me the most during my sales career.

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